Entrepreneurs are constantly measuring the trade-off between the risk and reward of starting a new business. In their passion for succeeding, entrepreneurs often work 60-80 hours a week. Successful entrepreneurs are market driven, action-oriented, and focused on their clients’ needs. They try to make their businesses different from existing products, services, or technology, by exploiting their competitive advantage and protecting their ideas from competitors. The single most important characteristic of entrepreneurs is focused persistence.

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