UF: AAEA Access to Capital Workshop Series Description Building a Sustainable Business Plan in 2024: Beyond Business as Usual
Speaker: Dr. Kristin E. Joys, Ph.D. Director, Social Impact & Sustainability Initiative Social Entrepreneurship Lecturer Entrepreneurship & Innovation Center Department of Management WARRINGTON COLLEGE OF BUSINESS UNIVERSITY OF FLORIDA
Tired of “business as usual”? This talk dives into the future of business, a future where sustainability and social impact are woven into the very fabric of a company’s DNA. We’ll move beyond greenwashing and goodwashing to explore actionable strategies for both consumers and entrepreneurs.
First, let’s talk awareness.
Greenwashing is making misleading environmental claims, while goodwashing focuses on social causes without real impact. Both lack transparency. What can we do as consumers? We can be discerning! Look for companies certified as B Corps.
B Corps are a new breed of business. Think Patagonia, Ben & Jerry’s, TOMS – companies committed to social and environmental good alongside profit. These brands, with founders like Patrice Robinson of curly hair haven CURLS, exemplify this movement.
Entrepreneurs, are you ready to build a better future?
Structure your business around an Impact Business Model. This model prioritizes social and environmental goals alongside financial ones. You can even use the Impact Business Model Canvas to map out your strategy. Need resources? B Lab, the non-profit behind B Corps, offers a treasure trove of information. Join this discussion and learn how to build a business that delivers positive impact alongside profit, making 2024 the year you become a force for good!